Not only does the Entertainment Convention offer plenty of fun and entertainment, it also provides information on relevant areas of the eGaming trend.

For companies and independent parties: during the Entertainment Convention we provide in our own workshop first-hand information on Games and eSport as well as on the opportunities of sponsoring and product placement in this promising leisure and adventure area.

For parents, teachers and students: at the information desks in the gaming area of the Entertainment Convention in Hall 21, background information on the subject Games and eSport is provided – for example by the Federal Department for Media Harmful to Young Persons (“BPjM”).

„In good company – eGames as effective marketing and communication channel of progressive companies“

In the course of the Entertainment Convention at the ABF in Hanover, a Workshop for companies and interested parties on the subject "eGames and Marketing" will take place in the Hermes Lounge of the Deutsche Messe AG.

Subject specialists from the areas video and online games, games marketing and scene communities will inform on possibilities and opportunities of the new and trend-setting advertisement and communication channel eGames for medium-sized companies. A tour of the fair is planned once the workshop is completed.

Date: Tuesday, February 3, 2009,  Time: 2p.m – 6 p.m.

The number of participants is limited to 50, and participation in the Workshop is free. Information and registration via syre@egames-media.com

 

 Agenda:

2 p.m. – 4:30 p.m.

Reception
- Gabriela König, economic-political spokesperson of the FDP State Parliament Fraction, vice chairperson of Liberaler Mittelstand Lower Saxony
- Stefan Köster, head of Neue Messen, Deutsche Messe AG
- Jan Syré, eGames Media GmbH

The Games
- Online, consolen, handheld games &gGenres
   (Overview over the different game types and genres, trend Nintendo)
- Hardware
   (How and where played, console, PC, handheld, mobile)

The Gamer
- The German living room at play
   (Sociodemography of gamers in Germany)
- eSport, a trend takes hold
   (Youth Craze & Oldie Fighter, online tournaments via IPTV sender as medium)
- Communities, Clans & Gilden
   (Allvatar, the social network for gamers, emailing is out, posting is in)

Marketing and Games
- InGameAdvertising
   (Types of advertising in video games, static vs. dynamic)
- eGaming, a jungle in fashion
   (Classic media planning & communication mix)
- DM AG & Entertainment Convention
   (Why a games area is suited for a consumer exhibition)

Serious Games
- UN World Food Programme
   (Presenting serious topics with games and helping by playing)

Internet Tomorrow
- Web 2.0
   (Nicer than feared / Now I really am in)
- eRecruiting
   (The applicants of the future already exist today, but have you found them?)
- eLearning
   (Just in time up to date / Further training as a means of guaranteeing the future)

 from ca. 4:30 p.m.  Fair Tour for Participants