Motivated visitors turn into loyal customers

The idea behind the Entertainment Convention is to invite for the duration of the trend fair ABF of our partner Deutsche Messe AG Hannover taking place at the same time gamers, professionals, their fans but also families to the fascinating world of eGaming where they can meet each other.

The Entertainment Convention closes the gap between pure online presentations, classic roadshows and fair appearances.

With eSport, the professional playing of tournaments, and the area of MMOGs (Massive Multiplayer Online Games) thrilling millions, a further dimension is added to your product presentation.

Professional presentation of international brands and labels
The Entertainment Convention is not a classical fair, but a completely new overall concept consisting of product presentation, entertainment-lifestyle-events and dialogue offers. Each brand, each product can present itself adequately according to target group but also sender-oriented.

Competition-oriented PC gaming as high-profile advertisement platform
The Entertainment Convention is an overall presentation of fascinating and exciting theme worlds from the area of video and online games on more than 1,000 m². Here, your brand or product message is multiplied in a communicatively successful and attention-grabbing way. This is guaranteed by the integration into eSport and audience tournaments, the stage show or the public gaming area.

Furthermore, you will reach a broad target group with the Entertainment Convention at the ABF. From January 31 to February 8, 2009 approximately 130,000 purchase-hungry visitors from all of Northern Germany will experience your brands and your products in an innovative and fascinatingly choreographed environment.

Communication – diversified yet individual
The Entertainment Convention and its fair partners stand for up-to-date marketing and create a completely new form of presentation for their products. This also includes communication via the international network of associated online portals with direct addressing of the gaming community. Your advantage: more than 1 million German-speaking online visitors are reached – worldwide even a few million more.

Further information and offers at  www.egames-media.com